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TL;DR

›Strong Q4 with 23% YoY revenue growth reaching $45M ARR

›Customer acquisition accelerated 40% driven by enterprise segment

›NPS improved significantly from 42 to 58, indicating high satisfaction

›Series B funding round planned for Q1 2025

Key Takeaways

Revenue trajectory exceeds plan by 8%

Enterprise segment is the primary growth driver

Churn reduction initiatives showing results

APAC expansion represents major growth opportunity

Action required

Financial Performance

Q4 revenue reached $45M ARR, representing 23% year-over-year growth. Monthly recurring revenue stands at $3.75M with 18% quarter-over-quarter growth. The improved unit economics are reflected in the reduced CAC payback period of 14 months.

Strategic Priorities

Four major initiatives are underway: APAC market expansion, Enterprise tier launch, AI analytics features, and partner ecosystem development. These align with the goal of diversifying revenue streams and reducing dependency on the North American SMB market.

Near-term Focus

Q1 2025 will focus on completing the Series B funding round, scaling the engineering team by 25 headcount, launching mobile app v2.0, and achieving SOC 2 compliance for enterprise readiness.

Action Items

☐Review Series B term sheet by January 15

☐Approve APAC expansion budget

☐Sign off on Enterprise tier pricing

Risks

⚠Series B market conditions remain uncertain

⚠Engineering hiring in competitive market

⚠APAC regulatory compliance timeline

Open Questions

?What is the target valuation range for Series B?

?Which APAC markets are prioritized?

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